Luxury, Organic Tea Brand Grew Their Online Sales From $29k To Over $200k in Monthly Revenue In One Year.

Advertising Spend

$320k

Revenue

$1,800,000

ROAS: Facebook

5.4x return

ROAS: Google

5.7x return

Note: respecting our client's wish, this case study refrains from mentioning the brand name.

Their Goal - What They Wanted

This luxury, organic tea brand, had a goal of doubling their monthly revenue from $25k to $50k per month within 12 months. We discussed getting a bit more aggressive on the goal and set the target to $80k in monthly revenue.

Summary - What We Achieved

Within 3 months we reached their $80k goal and at the 12 month mark had exceeded $200k in monthly revenue while maintaining a healthy return on ad spend (ROAS) of over 5X across both Google and Facebook advertising channels.

The Story – How We Did It

We tested messaging, mixed with video, static creative, and product-centric campaigns for new client acquisition using Facebook, Instagram, and Google.
Created strong retargeting campaigns including cart abandonment to increase conversion rates by 65%.
Managed remarketing campaigns, also in conjunction with their email marketing to help increase the returning customer rate to 30%.
Launched Google Shopping campaign going into Q3

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